Design Directions Reflection

Today I fully analysed my results and drew conclusions from them. I found they supported my idea to have an app that connected street artists with those who own walls. It also helped me identify my potential audience.  I created audience profiles with this information. I now need to research the visual language of street art brands and brands that target these kinds of audiences. These will help inform the visual language of my brand. 

 Today I had my first learning team with Ian, who is my stand in for Dion. We decided that the connecting street arts and owners plan was the best, but he encouraged me to explore alternatives to the app.  I spent the day doing this, but eventually came to the conclusion that the app would work best, and that the other ways of contacting graffiti artists, such as leaving stickers of spray paint cans or painted bricks by commonly tagged walls would not reach people who like graffiti but don't do it because it is illegal. I will still use them as part of my marketing campaign. 

Today in the Morning meeting, matt said something of interest. I can't remember exactly, but it was something along the lines of "so often people come up with an idea, and then jump to an obvious way to do it, such as an app". And it occurred to me that really, my idea wasn't an app that allows people who own walls to post that they would like to see street art, it was "find a way to connect owners of walls and artists". And there are lots of different ways to do that. I started exploring different possibilities. I came up with the idea to give people a sticker to stick on the wall they want painted.  I also analysed my survey and discover that people who do graphite illegally and people who do it legally have very different opinions. I came to the conclusion that allowing people to be commissioned by strangers who own walls is the only option that both people who do graffiti illegally and legally will like. 

Today I created a survay to collect first-hand research on people's views of street art. I wanted to find out how willing people would be to take part in each of my ideas, as well as some of their general attitudes to street art. I sent it to everyone I know. I will close the survey and analyse the results Monday. They will help me chose which of my ideas is best. 

Today I had textworks, but I also managed to do some studio work. I created a PowerPoint with the main points and visuals for each of my ideas. This really helped clarify them in my mind. It also made me realise how I could combine ideas to improve them. I also did a bit of research into the benefits of having more places to do street art legally. I now feel completely ready for my learning team next week. 

Today I had a meeting with Matt about my portfolio. He liked it but gave me a few small tweaks, such as removing a page and changing the font size. We had a nice chat about the course in general and it made me happy. I then worked all afternoon as an ambassador so I didn't have time to do anything else.