7th February

Today I worked on my brand values. I eventually came up with the following 4: 

Freedom

Community

Expression

Joy

These are very positive values, which suits an app that wants to make change for the better in the street art world. 

I also started deciding on my audience. I realised pretty quickly I am going to have multiple audiences, one who will be creating the street art and one who will be offering walls for it. Within those groups, I have created the following sub categories. 

Artists: street artist, ex-street artists who stopped when they got kids/wives/jobs and didn't want to risk arrests, and people who have never done street art but like it and would have a go if they knew it was safe.

Owners: Small business owners, owners of houses who love art and owners of property in urban areas that are prone to vandalism. 

I will define these groups in more detail during the week.

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